01

Published reference

Pentagram’s Teabox project uses a coordinated identity, a colour system and slide-open packaging. Its published description also discusses tactile printed finishes. The useful reference is the relationship between navigation and presentation, rather than a template to copy. Read the Pentagram: Teabox.
02

The buyer’s challenge

A tea assortment should help the recipient understand what is inside before removing every packet. Organize the range with clear names and an intentional sequence. The presentation box and the tea’s sealed primary pack have separate jobs.
03

Structure and material direction: our analysis

Compare a drawer format with a divided lift-off box. Check that packets or tins can be removed without pulling neighbouring items out. Keep drawer friction practical after wrapping, and specify whether the ribbon is a functional pull or a decorative bow. Leave room for the brewing information card if one is required.
04

What to check in sampling

Review odour, storage and barrier requirements with the primary-pack supplier; a decorative rigid box alone is not a freshness system. Check packet fit, drawer travel and label legibility on the assembled sample. Avoid adding finishes that obscure variant information.
05

Reserve space for the card without changing the fit

Place the brewing card above or beside the sealed packs only after checking drawer travel. A loose card can catch at the sleeve mouth; a thick folded leaflet can change the loaded height. We would locate it deliberately and trial opening after the full set has been packed.
06

Prepare a comparable quotation

List every tea pack size, assortment quantity, primary-pack format and information insert. Ask for the gift box and inner components as separate quotation items. Compare opening structures.
07

Image and project credits

The four-stage images were generated specifically for this analysis. They illustrate a proposed direction and do not show the referenced brand’s packaging. Original project credit belongs to the creators linked above. No affiliation, manufacturing relationship or production performance is implied.